Winning selection from The Great Pheno Hunt of 2024 done by IC Collective. Pheno hunting goes back quite a way... the selective cultivation of plants is one of humanity’s oldest sciences. Since very early in the history of human agriculture, people have selected and bred specific plants in the quest for bigger berries, better yields, sweeter fruits, and other valued qualities. In this same effort to grow the best expression of the traits we love, IC Collective has selectively bred award-winning cannabis for decades. But when we got to Illinois, we started the process of strain building anew, and so began The Great Illinois Pheno Hunt.